Baselworld - What A Watch Exhibition

Since I am following my passion to work in the fashion and lifestyle industry, I have decided to visit the biggest and most extraordinary watch exhibition in the world. As you may know, Switzerland is World's leading watch producer. I really think we should be proud of this fact and its my aspiration to spread it further and talk about our pride.

Picture by Andrea Monica Hug for Chic in Zürich

March 18th was a an utterly beautiful day, the sun was shining and Switzerland was showing all its prettiness and facets. Shortly after entering the exhibition, it was already a very special occasion to feel the vibe of such an international day, with all its glitter and glance.

Pics by Petra Burek

basel rooftop bar

For the very first time in my life, I was attending a press conference. I've learned and read a lot about how press conferences work, but attending one in real life as a media representative is a story on its own. The press conference itself was initiated with a rather sad message. They honored the first minutes to Jacque Dûchene, the former leader of the exhibition, who passed away. After this emotional start, they continued with further topics as smartwatches and the influences on the market and the exhibition itself as well as the challenging enduring economical situation, caused by the decision of the SNB to discontinue the minimum exchange.

baselworld pressconference

After this impressing press conference, we continued our visit. Believe me, it is just impossible to see everything during one day. We were running around a whole day and had many interesting chats with different people. That is why I have decided to share some of my favourite and memorable moments with you.

Hublot Press Conference

The rush to the conference of Hublot in the morning was huge, the room was jam-packed. People were outside watching the screen. I loved this atmosphere as it is incredible how many journalists from all over the world were waiting to get even one single picture of the whole speech.

hublot pressconference

We somehow managed to make it upstairs, and it was so crowded! Many people were standing there and talked to each other. Luckily, we had the honor to take some pictures with the Ambassador of Hublot (and very famous model) - Bar Refaeli

bar refaeli baselworld


HYT was presenting the most complicated watch they have ever invented. It contains a linear fluid which is a revolution in the watch industry. Of course, the technology was explained in detail during the speech of Lucien Vouillamoz.

HYT H3 Baselworld

As it is simply impossible to explain all the great details to you, I would recommend to have a look at the HYT H3 Trailer.

HYT Engineering

I am well aware, the post about Baselworld could easily fill 10 pages, as we have much more material. At the end of the day, I would like to keep it short this time.

Be excited for more coming up very soon.